Wolters Kluwer Survey: 6 Pharmacy Consumer Insights

  1. 58% of surveyed consumers say they're likely to visit a local pharmacy as a first step for non-emergency medical issues
  2. 56% of Gen Z
  3. 54% of Millennials
  4. 40% of Gen X and 35% of Boomers have visited a local pharmacy for care in the past year
  5. 81% say they trust a pharmacist
  6. nurse
  7. or nurse practitioner to diagnose minor illnesses and prescribe medications
  8. 1 in 3 said convenience is more important than credentials in a non-emergency situation
  9. 37% chose not to fill a prescription due to cost
  10. 92% feel physicians and pharmacists should inform them of generic medications
Notes: Note: Gen Z: Born 1996-2015; Millennials: Born 1981-1995; Gen X: Born 1965-1980; Boomers: Born 1946-1964

Source: Wolters Kluwer, Pharmacy Next: Consumer trends and industry transformation, May 2023 - https://www.wolterskluwer.com/en/know/pharmacy-next

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